Feeling overwhelmed by socials? You’re not alone.
With the many moving parts on each platform its difficult to know where to focus your time.
There’s a lot of content for followers to consume, and they’ll do it in a manner that suits them.
For great results, focus on these 3 types of content.
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Marketing is what you do
Branding is what you are
Have you ever had a Facebook post hit your news feed and known exactly who it was from just from the design elements?
That is branding.
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For small business owners it’s no longer about just existing on social, it’s about being present and engaging with your audience.
Unfortunately, trying to organize, manage, and publish your social media content is no easy task.
It requires time and investment to see results of a well-executed social media marketing strategy.
Ever get stuck staring at the screen wondering what caption to write for that epic social media post, you know the one that will go viral if you just get it right?
It happens to everyone.
Captions in today’s social media realm should be smart simple and strategic. While they should be describing your imagery in more detail, they can also encourage your followers to engage via the comments or take action to send them down your sales funnel.
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